Based in the Netherlands · Serving Europe

Software that moves travelers
and feeds industries.

We design, build and scale digital products for tourism and food businesses — from booking engines and PMS integrations to traceability platforms and supply-chain tools.

12+
Years of experience
80+
Products delivered
2
Industries we know deeply
EU
GDPR-compliant by default
What we do

Software services, end‑to‑end.

From the first whiteboard sketch to scaling production traffic — we cover the full lifecycle.

Custom Web & Mobile

Production-grade web platforms and native mobile apps built with modern stacks (Next.js, React Native, Node.js, .NET).

Booking & Reservation Systems

Hotel PMS integrations, channel managers, restaurant reservations and tour booking flows — wired to your payment providers.

ERP & Supply Chain

Inventory, traceability, HACCP-aware workflows and supplier portals for food producers, importers and distributors.

API & Integrations

Connect Booking.com, Expedia, Duffel, Mews, Lightspeed, SAP, or your favorite POS — we speak all the protocols.

Data & Analytics

Dashboards, KPIs, forecasting and BI pipelines that turn occupancy and inventory data into decisions.

Cloud, DevOps & Security

AWS / Azure infrastructure, CI/CD pipelines, observability and GDPR-aligned security baked in from day one.

Industries

Two sectors. Deep expertise.

We don't try to be everywhere. We go deep where it matters.

Tourism & Hospitality

Move travelers smarter.

Hotels, tour operators, OTAs, transport & activity providers — we build the digital backbone behind the guest journey.

  • Booking engines & channel managers
  • PMS / CRM integrations (Mews, Cloudbeds, Opera)
  • Tour & activity marketplaces
  • Loyalty programs and guest apps
Food & F&B

Feed industries reliably.

Producers, importers, distributors and restaurants — we digitize the operations behind every plate and pallet.

  • Traceability & HACCP-aware workflows
  • Restaurant POS & reservation tools
  • Supplier & wholesale B2B portals
  • Cold-chain & logistics dashboards
About us

A small Dutch studio. A serious engineering bench.

Headquartered in the Netherlands, Wovel is a tight team of engineers, designers and domain experts. We've spent the last decade building software for the two industries that move our country forward: the people who welcome travelers, and the people who feed them.

We work as an extension of your team — pragmatic, transparent and obsessed with shipping something that actually gets used.

Senior-only teamNo juniors learning on your project.
EU-based, GDPR-firstData residency and compliance handled.
Fixed-scope or flexPick the engagement that fits your risk.
Long-term partnerMost clients stay with us for 3+ years.
Our mission

“Tourism and food are the most human industries on Earth. We build the unglamorous software that lets them feel effortless.”

JV
Jan van der Velde
Founder & CTO
How we work

A clear path, from idea to production.

01

Discover

A short, paid discovery sprint to align on goals, constraints, users and a real technical plan.

02

Design

Wireframes, UX flows and a visual design system. Decisions are recorded — no surprises later.

03

Build

Two-week iterations, demo every sprint, real software in your hands from week two.

04

Launch & grow

We ship, monitor, learn, and keep improving. Support and SLAs available from day one.

Let's talk

Have an idea?
Let's prototype it in two weeks.

Tell us a bit about your project. We respond within one working day — usually faster.